I developed the new brand for McKenzie SewOn in early 2015. McKenzie SewOn is a 30+ year old screenprinting, embroidery, and promotional company. The company had been transitioning itself from a strictly service based model to a consultancy model for larger clients. They felt like it was time to develop a cohesive brand identity that better expressed that transition and could showcase to their clients that they understand the power of a strong brand. After developing the brand identity I worked on the in-house marketing team to manage the brand and other visual project. I created videos, marketing campaigns, and in-house initiatives to promote and establish a healthy company culture that reflected the goal of the brand.