The McKenzie SewOn team was approached by Dutch Bros. Coffee to create a fall apparel line. They provided a hand full of images that represented the feel of what they wanted the line to communicate.
We took those images and developed the Dutch Funk theme.
Images of the Products Being Printed
Candid Shots During the Photoshoot
Selected Photographs from the Shoot
Creative / Art Direction: Brandon Waite
Concept Consultation: Michael McCormick, Joel Halberg, Zoe Skordahl
Shirt Designs: Scott Adams, Alex Fleiner, Brandon Waite, Nevan Doyle
Photography: Breanna Farner